6 gorgeous portfolios from branding & identity designers
By Tobias van Schneider Published June 22, 2020
If you're a branding or identity designer, you typically have an obsession with detail. You are, naturally, an expert in typography. You've learned how to distill a story to its most powerful parts and present it in a compelling way. So it's no wonder branding portfolios are some of the best out there.
I'm biased, but I believe Semplice, my portfolio tool, is perfectly suited to branding studios and designers. Custom case studies are the core of Semplice, allowing you to design beautiful pages for each unique project. Customize background colors, style your navigation to match the work, add custom reveal animations to introduce the brand. It's made to help you tell each unique project story the way you want to tell it. Here are just a few of my favorite branding portfolios that demonstrate that well.
Instead of having a single Work page like most portfolios, Charlie Jennings separates his projects into two categories: Design and Direction. In doing so, he makes his navigation part of his positioning. We immediately know his main areas of focus before we even read his intro.
Mackey Saturday is the inimitable identity designer behind the Instagram, Oculus and (importantly) Semplice logos, among many others. His website reflects his unwavering dedication to simplicity and timelessness.
Magda Reyman is a freelance designer specializing in interactive design and branding. Her portfolio is decidedly simple, with a stripped-down homepage and just four selected projects. It's a move that shows confidence.
If you're paying attention, you'll know this is not the first time we've featured Studio HMVD. We've enjoyed following the evolution of this branding studio over the last few years, including its latest redesign.
Christina Michelitsch is an Austrian graphic designer & art director based in NYC. Her portfolio, similar to her work for clients like Irene Neuwirth, Romance Journal and Amur, is clean yet subtly playful.