Design in Lebanon 🇱🇧 featuring Studio Safar
In our latest Design Around the World series interview, we are exploring a complex and dynamic design community: Lebanon.
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Tobias van Schneider
Hi, I'm Tobias, a German designer living in New York. I'm the author of this blog, nice to meet you!
My best products are a joke
This is an excerpt from our upcoming UX Writing book, exploring how we (as designers and copywriters) can write copy that helps people use and love our products. Sign up for book updates here [https://vanschneider.com/blog/ux-copywriting-book]. Humor has been used to sell products since the
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The slow creep of mediocrity
Open the app. Scroll. See a baby photo, a selfie paired with a poem, somebody’s dinner. Keep scrolling. See a meme. Hit like. Type LOL, face muscles unmoving. Continue to scroll: Past a latte, an ad campaign, a polished photo shoot. Past more stolen memes and recycled jokes and
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A counterintuitive way to get noticed
The typical marketing strategy goes like this: Promote yourself and what you offer. That may be a product, content or your own personal brand. Tell people about it and why it solves a problem for them, then repeat. An alternative strategy, especially for those just starting out, is this: Promote
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Designing the future of mass transportation
You can't help but believe in Arrival when you see its philosophy for sustainable transportation. The UK-based company is set to redefine what electric vehicles mean to cities, and hopefully accelerate the future of this important industry.
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How to make a career change into a creative field
It couldn’t be a better time for a career change.
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DESK is 4: The best of the year, and what’s next
In honor of DESK’s fourth birthday, we’re sharing the top articles of the last year, and our goals for the next one.
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The most valuable designer
You could have one or ten years of experience. You could have dozens of awards and an abundance of praise from the press. You could nail the brief on the first take, no revisions needed. You could have a way with clients, the ability to sell or smooth over with
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The glue to your product UX: Consistent microcopy
Good UX copy is consistent. That requires making decisions about your brand voice, perspective, style and strategy from the beginning, and sticking with it.
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Want to be a guest writer on DESK?
We occasionally invite guest writers to share their perspectives on DESK. If you're interested in contributing an article, please read the following before reaching out to us.
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