By Tobias van Schneider Published January 29, 2020
If you’re interested in psychology, build a product and run a business. It is a vocation inherently about the human mind.
To create an effective product, you have to understand how your user feels and what they need (or what they don’t realize they need) and then create it for them.
To brand your business, you must know what appeals to people — what draws them in, what speaks to them without words.
To market your business, you have to tap into human emotions and not just tell a story, but make people feel part of it.
To retain your users and build loyalty, you must provide support for your product and keep people happy. And if anything is a study in human psychology, it’s customer support.
I love advertising. I love branding and design. I love getting knee-deep into customer support requests. I love writing and I love building products. All of it comes together when running my business. It is not one job but many combined, all of it working harmoniously to one end: people.
It’s the difference between studying psychology and putting it into practice.
Hi, I'm Tobias, a German designer living in New York. I'm the author of this blog, nice to meet you!