Tobias van Schneider

Hi, I'm Tobias, a German designer living in New York. I'm the author of this blog, nice to meet you!

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23 Jun 2020 • 5 min read

Skeuomorphism is making a comeback

I've said it many times over the last few years. But today with even more certainty, I'll say it again: skeuomorphism is coming back.

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22 Jun 2020 • 2 min read

6 gorgeous portfolios from branding & identity designers

If you're a branding or identity designer, you typically have an obsession with detail. You are, naturally, an expert in typography. You've learned how to distill a story to its most powerful parts and present it in a compelling way. So it's no wonder branding portfolios are some of the best out th

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19 Jun 2020 • 1 min read

It’s finally here: The extension for your mind

I talked before about my frustration with today’s tools. About how we’ve become complacent managing our chaos. About the disconnect between how our minds work and how our tools assume they work. All these thoughts I’ve been turning over have finally led me and my team here: mymind.com

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18 Jun 2020 • 15 min read

To create perfumes, you have to break the rules

My favorite type of people are the curious ones. The people who just can't get enough of life, who are always trying new things and asking questions not to better themselves, but simply to experience the world in every way they can. Gérald Ghislain is exactly that type of person.

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17 Jun 2020 • 3 min read

Senior portfolios vs. junior portfolios

I am always trying to understand what makes a good portfolio. What features do today’s designers need to show off their work in the best possible way? What do recruiters want to see in an online portfolio? What will portfolios look like one year from now? Five years from now?

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16 Jun 2020 • 4 min read

You could monitor your team, or you could motivate them

Given the past few months, it’s no wonder everyone’s feeling tired, distracted and unproductive. Employees and managers are doing their best to navigate uncharted waters. And those waters are choppy.

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12 Jun 2020 • 3 min read

Best practices for UX copywriting

Throughout this series, we have a resounding message: UX copy doesn’t have to be dry and technical. When done well, it is as much a part of your brand as the design itself. That said, there are best practices to follow for a reason.

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8 Jun 2020 • 11 min read

Fábio Sasso, founder of ABDZ, on keeping side projects “pure”

If you're a designer, there's a good chance you're familiar with Abduzeedo. The blog has been a source of design inspiration for over a decade.

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30 May 2020 • 4 min read

How to write marketing copy that isn’t cringey

Somewhere between the golden age of advertising in the 60s and now, we’ve lost something. The internet, despite its wondrous benefits, has turned advertising – a word that used to invoke pride, cunning, allure – into the exact opposite: marketing.

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27 May 2020 • 3 min read

The universe of shared brand equity

Look at any tech or direct-to-consumer company today and you will quickly notice a visual trend: Simple, sans-serif logo. Short, punchy tagline. Clean, approachable branding.