By Tobias van Schneider Published February 19, 2019
If you've been reading here for a while, you know that DESK marked its two year anniversary just a couple months ago. What began as a weekly email newsletter eventually turned into a full-blown blog (the one you're reading right now) with a regular publishing schedule.
Our goal with DESK has been a simple one: write from and for creatives. When looking at the majority of design blogs these days, they're usually written by marketers who don't work in the design industry. After reading one more article about "The Top Design Trends for XXX" by someone who doesn't even practice design, we decided to write our own. By designers and for designers.
Over the past two years, we've been quietly trying to form our own voice and point of view. We've stayed away from guest posts and turned down sponsored articles. We wanted to make sure we knew who we were before we collaborated with other companies or writers. While this meant DESK would be completely self-funded without advertising (other than our own product ads), we felt it was essential for us to "find ourselves" before taking a step forward.
But today is the day. We're opening up DESK and introducing our new partnerships program.
Be the monthly sponsor of DESK
We're opening up a slot for monthly sponsors of DESK. If you look at the right top side of the blog homepage, you will now see a little banner. A banner that could be yours. If you would like to become a monthly sponsor and share your company, product or message with a creative audience, this is it. The only banner on the homepage, just you and us.
If you want more information about what else is included in this package, please reach out to email@example.com and we'll send you our sponsorship deck.
Sponsor a series
A little over a year ago we introduced SERIES to DESK. As you might guess, series are collections of articles following a theme we find compelling. Current series include "Design Around the World," the "Freelance Life" series, "How to Get a Job at X" as well as our "How to Move to New York." Each series now has a little logo at the top, which can be yours. If you decide to sponsor a series, you will be front and center as we share new series articles with the design community each month.
If you're curious about this option, please contact firstname.lastname@example.org and we'll send you our sponsorship deck.
Let us write about you or your product
In addition, we're opening up DESK to a select few who would like to work with us on articles in partnership. This could be one article or a series of articles. We can write them for you and about your product (or a related theme), or they can be written in partnership with you. Whatever it may be, we're open to it as long as we know our readers will find these articles useful.
For us, sponsored articles shouldn't feel like advertising. They should feel like genuinely useful and relevant articles that fit within the framework of DESK and meet the level of quality our readers expect. But to be fully transparent to our readers and give your brand the spotlight it deserves, each article will bear a badge at the top with your name and a link to your site. This will indicate whether an article is sponsored content, partnership content or a paid review. In any case, we will not publish press releases. Our DESK editors will work with you to create the perfect articles for our readers that promote your brand in a transparent way.
We're excited about this new step and curious where this will take DESK in the future. If you're interested in any of these sponsorship packages, please do reach out to email@example.com and we can develop a personalized plan for you. We hope this evolution will help us grow DESK and not only make it more sustainable, but also open it up to different voices and content we weren't able to share with you before.
And as always, thank you SO MUCH to everyone who's reading and supporting our independent writing. We'll continue to stay true to our original goal: writing useful articles by and for creatives.
Tobias & your DESK team
Hi, I'm Tobias, a German designer living in New York. I'm the author of this blog, nice to meet you!