Writing - The DESK Magazine

The secret behind inspiration

I wrote about inspiration before. It's a fascinating topic to me personally. In fact, it's on my mind almost every day. As creatives, its the fuel that powers us through our days, and we are all painfully aware how it feels on those days when inspiration

by Tobias van Schneider

Ads used to turn heads. Now they turn on ad blockers.

Often, nostalgia gives an undeserved sparkle to memories. We remember the “good old days” with fondness and judge the present more harshly. We glaze over the bad times and remember only the pleasant ones, convinced things were better then. This is not the case with the Golden Age of Advertising.

by Tobias van Schneider

How to write an article

Sit down. Write the article. You’re done. You have an article. Is it a good article? Probably not. That’s OK. Write another one. Now do it again. Another time. Write one more. And another. Keep writing, one article at a time. Now you have 10 articles. Are all

by Tobias van Schneider

Will you read this?

If there is one thing I’ve learned in six years of blogging, it’s that the pieces I enjoy writing the most are usually read the least.

by Lizzy Spano

The writing tool I didn’t know I needed

When I first started using mymind (already the pun potential is dangerous for a writer), I didn’t really use it. I dropped in a few screenshots for ad inspiration and forgot about them.

by Tobias van Schneider

The easiest and cheapest form of writing

Too often, I feel fired up about a subject and think: I’m going to do something about this. I sit down to write and find, 10 minutes later, hundreds of words on the page with barely a line break.

by Tobias van Schneider

How to learn UX copywriting? Understand iconography.

This is an excerpt from our upcoming UX Writing book, exploring how we (as designers and copywriters) can write copy that helps people use and love our products. Sign up for book updates here [https://vanschneider.com/ux-copywriting-book]. Understanding where and when copy is necessary is just as

by Tobias van Schneider

My best products are a joke

This is an excerpt from our upcoming UX Writing book, exploring how we (as designers and copywriters) can write copy that helps people use and love our products. Sign up for book updates here [https://vanschneider.com/blog/ux-copywriting-book]. Humor has been used to sell products since the