As a freelance designer, you are your own brand. So it's always interesting to see how independent designers position themselves through their portfolio.
It's the thoughtful project curation, the strong About page bios, the clear sense of personality, that makes a freelancer's portfolio unique. At least, that's the case for these freelancers' portfolios – all made with Semplice.com.
Visiting Libby Connolly’s portfolio, there’s no question where her focus lies: Brand identity. While her projects also involve typography, web design and art direction, she’s curated her work purposefully to make her own brand crystal clear.
I always enjoy portfolios that are clean and simple, yet still stylized. Nelson Balaban’s portfolio is a perfect example. From the unique typeface to the sleek hover effects to the snappy page transitions, he creates a distinct vibe without distracting from the work.
Tracy Doyle’s portfolio is classy, as you might expect for someone whose clients include Chanel, Tiffany & Co and Gucci. The homepage leads confidently with only text, listing her clients in a large, elegant typeface.
I’m a big fan of Kristoffer Brady’s work, and it’s represented beautifully in an almost analog design on his homepage. His case studies are straightforward and personal, which makes me actually want to read them.
The attention to detail in Ayaka Ito’s portfolio is astounding. Every project, down to the color of her hover effects, is thoughtfully, even lovingly made. Which seems to be the case for everything she creates.