Admittedly, we wanted to do even more. It's our plan to publish more articles and bring more value to our Club members. To partner with more fantastic products and companies, and publish more articles that speak to the creative mind. And if the last five years are any indication, we will.
This year was about finding the balance between quality and quantity, and learning to walk the line between writing articles that mean something to us while also resonating with our readers. Along the way, we've published a few pieces that seemed to strike a chord.
These are the most-read DESK articles of the last year.
1. Dear Young Designer
I wasn’t expecting the response this article received, but it just goes to show we’re not alone in our insecurities, fears and challenges.
Here I wrote down a few things I wish someone would’ve told me when I started out in design. From me, to all the young designers just starting out, or people pursuing a new career in design. And maybe even for those who have been in the business for a while already.
When I wrote this at the beginning of the year, crypto art and NFTs were just coming into public conversations. Now you’d have to be living underground to not know about them. But just in case you spent 2021 in your bunker (I wouldn’t blame you), here’s your easy intro to NFTs and the world of crypto art.
When you're just starting out, creating your portfolio is a challenge. You don't have many projects to work with yet. You're not sure how to position yourself for the job you want – or if you even know what job you want. You can recognize a nicely designed site when you see one, but anything you make doesn't live up to your own standards.
Here I share a few little tricks to make your entry-level portfolio look more like a senior portfolio.
7. The old artist couldn't sell their work. The new artist sells their soul.
Today’s artist has skills in marketing, self-promotion and branding. They don’t just create art. They build a brand around their work. They portray a certain lifestyle. They have a presence online. The most successful of these artists play a role that would have sent "traditional" artists to their grave: they are influencers.
It’s the trendy new thing to buy into a company, currency or piece of art (see: The NFT article above). Investing has become more accessible, so we're all rolling the dice and hoping we get lucky. But for those who do creative work, there’s a safer bet.