Hi, I'm Tobias, a German designer living in New York. I'm the author of this blog, nice to meet you!
I recently saw a short video about how the red wax seals on the famous Maker's Mark whiskey bottles get applied. They're still dipped and sealed by hand which makes it special because no two bottles are exactly alike. But what I didn't know
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You know this already (otherwise you wouldn't subscribe here). This is not a normal or shall I say predictable newsletter/blog. I'm not here to give you a tech update or a too familiar opinion. What I care about is to plainly write about my personal
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I believe our aesthetic taste is incredibly important, maybe even more important than we admit because it reveals our deepest values inside of us. If you like plastic versus wood, if you're drawn to chrome or brass, to minimalism or maximalism, to sharp edges or soft curves.... it&
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There are many types of GREAT designers I've had the pleasure of working with over the past two decades and what I learned is that they are all not measured equally. Below are some of my favorites for the various circumstances. (FYI: very rarely does a designer inherit
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The other day I had a conversation with a friend and it made me think about this scene from MadMen (as I was roughly paraphrasing it myself in a conversation). It's a cruel reminder for most designers because it is the simple reality we often don't
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What makes working on mymind so fulfilling is that everything starts with the WHY, which also happens to be my personal design philosophy. All of our values & principles come all the way at the beginning. Then they trickle down into product decisions, the HOW and WHAT. Some examples from
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(this is a timely continuation of Part I of Dear Young Designer) → You don't need to become a grifter to be successful. I know it seems that way today (given the context of 2025), but trust me there is another way that's more meaningful and long
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Welcome back to DESK! As promised last week, I continue to use this newsletter to share more thoughts straight from mymind. Thinking a lot about the future of writing lately, I’ve come to a new conclusion. For the past years I've tried to get better at my
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