In 1970, artist John Baldessari took his entire life's work of landscape paintings, lit it ablaze, and watched decades of work burn to ash. He followed with a long film of him repeating a …

The typical marketing strategy goes like this: Promote yourself and what you offer.  That may be a product, content or your own personal brand. Tell people about it and why it solves a problem …

This is it. After two weeks spent poring over your welcome packet, studying the internal Wikipedia, jotting down countless ideas and agonizing over your first-day outfit, you’re here.  Your new startup job. A motivational …

An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem. It’s there for entertainment. It’s not a product that people need, it’s a product they choose. Think Netflix, TikTok or …

We've been talking about the death of print for so long now, the conversation itself long dead. While its true media has moved mostly online, print has persisted. That's especially true for the fashion …

You know that one time you stumbled upon that ice cream shop, tucked away on a path you'd just happened to take on a whim? It was the smell that lured you in. That …

Look at any tech or direct-to-consumer company today and you will quickly notice a visual trend: Simple, sans-serif logo. Short, punchy tagline. Clean, approachable branding. Companies like this are popping up left and right, …

For the first time last week, I wrote about a new project that has consumed a large part of the last year for me. I shared my frustration with the current landscape, how instead …

Designing an effective onboarding experience is a balancing act between solving as many potential questions or roadblocks as possible, while at the same time not overwhelming the user with too much information. Onboarding flows …

The time has come. I'm ready to talk about a product I've been working on with my partner for almost a year now. I first shared this last week with my personal email list. …