Latest in: Products

Can a utility brand be an emotional brand?

An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem. It’s there for entertainment. It’s not a product that people need, it’s a product they choose. Think Netflix, TikTok or …
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By Tobias
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August 11, 2020

How to write marketing copy that isn’t cringey 

Somewhere between the golden age of advertising in the 60s and now, we’ve lost something. The internet, despite its wondrous benefits, has turned advertising – a word that used to invoke pride, cunning, allure …
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By Tobias
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May 30, 2020

The universe of shared brand equity

Look at any tech or direct-to-consumer company today and you will quickly notice a visual trend: Simple, sans-serif logo. Short, punchy tagline. Clean, approachable branding. Companies like this are popping up left and right, …
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By Tobias
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May 27, 2020

How can we build an extension of your mind?

For the first time last week, I wrote about a new project that has consumed a large part of the last year for me. I shared my frustration with the current landscape, how instead …
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By Tobias
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May 19, 2020
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Your first 3D design tutorial with Adobe Dimension

For many creative folks, 3D design is still considered a final frontier. In our minds, it's a landscape marked with steep learning curves, expensive software and overwhelming interfaces. Little known to most of us, …
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September 23, 2019

The dilemma for small product teams

As a small team working on a product, you face an eternal conflict: When do you focus on adding features, which adds value to your product, and when do you focus on fixing bugs? …
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By Tobias
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August 26, 2019

My Jump from iPhone to Android: An Unsponsored Pixel2 Review

First of all, this article is NOT sponsored by Google. But if anyone from Google is reading this and wants to send me the Pixel XL, please do, because I’d love to test that …
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By Tobias
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December 19, 2017

Missed connection – we met on a street corner

Date of connection: July 7, 2016 - Lower East Side You were on the corner of Orchard and Rivington, looking down at your phone. You were in a crowd of other people also looking …
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July 23, 2017

My Favorite Type Foundries to Find Typefaces

One of the questions I hear the most is “What are your favorite typefaces?” The truth is, they change all the time and my answer would probably change every time you ask me. But …
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By Tobias
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January 30, 2017